2021 – 2023
I led the creation of marketing materials and collaborated closely with retail tenants to support their promotional needs. My work covered a broad range of content across digital and print platforms, including video, motion graphics, and outdoor advertising. I was also involved in key stages of developing navigation maps and signs.
Projects:
• Navigation maps
• Designed point-of-sale (POS) and outdoor promotional materials such as billboards, city light posters, and large-format façade banners for a shopping mall.
• Created visual style guides and developed consistent content across all marketing channels and media platforms to maintain a strong and cohesive brand presence.
